CASE STUDY
Mad Dogg Kustoms
A workshop that builds and sells custom trucks, vans and cars. Every vehicle has to look like the reason you’d buy it, so that’s how I shoot it. Then the same shoot gets cut into a month of posts.
Scunthorpe, Lincolnshire
Photography
Short-form video
Colour grading
Social content
VW T6 TRANSPORTER
Shot on location
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PORSCHE 911 GT2 RS
Film and stills, shot in the unit
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THE TRUCK FLEET
Film and stills, unit and lane
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Shot to sell
Stock in a unit photographs flat. Take it out, wait for the light, and the same vehicle reads like a build worth the money.
One shoot, a month of posts
Wides for the listing, verticals for reels and stories, detail frames for the days in between. All planned before the camera comes out.
Polish is a choice
Graded and filmic when the car earns it, raw when raw sells better. Overproduced video looks like an advert, so I don’t force it.
Their voice
It’s their brand and their buyers, so it has to sound like them. I do the same thing for my own brands, so I know the difference.