CASE STUDY
Mad Dogg Kustoms
A workshop that builds and sells custom trucks, vans and cars. Every vehicle has to look like the reason you’d buy it — so I shoot it that way, then cut the same shoot into a month of posts.
Scunthorpe, Lincolnshire
Photography
Short-form video
Colour grading
Social content
VW T6 TRANSPORTER
Shot on location
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PORSCHE 911 GT2 RS
Film and stills, shot in the unit
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THE TRUCK FLEET
Film and stills, unit and lane
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Shot to sell, not to decorate
Stock in a unit photographs flat. Take it out, wait for the light, and the same vehicle reads like a build worth the money.
One shoot, a month of posts
Wides for the listing, verticals for reels and stories, detail frames for the in-between days — planned before the camera comes out.
Polish is a choice
Graded and filmic when the car earns it, raw and phone-shot when that sells better. Over-produced video reads as an advert.
Their voice, not mine
The content sits inside their brand and their buyer’s head — the point of hiring someone who does this for their own brand too.