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I build things people
want to be part of.
SATTIRE, Side Events, the meets and the hearse. I started all of it with my own money and I still run all of it. Brands come to me because car people already listen. Based in Hull, working all over the UK.
“If I put this candle in an all-white gallery space it looks like a piece of art. If I put this candle in a garage it looks like a piece of trash. I can either spend my time designing the candle or I can spend my time designing the room that it sits in.”
What I’ve built
None of this was built for a client. A clothing brand with its own community events, a show brand that’s open to everyone, my page and a show car. All paid for out of my own pocket and all still run by me. People turn up because they want to.
Clothing and community events for people who love cars but not the cringe that comes with them. Every SATTIRE event has to fit the brand. Still self-funded, still run by me.
Shows for everyone, from classics and vintage to whatever else turns up, plus the platform they run on. Other organisers use it for their events too.
Where the builds get documented and people actually reply. I’ve never paid for a follower, so when I rate something, people take it as a recommendation.
I bought a funeral hearse and built it into a show car on camera. People followed it week by week. The stall packs into the back, so it’s the show car and the van.
Brands I’ve worked with so far
BC Racing · Meguiar’s · Nilfisk · R-Tech Welding · Mad Dogg Kustoms · Brentacre · Camo Snus
SATTIRE is for people who love cars but not the cringe of car culture. No slogans, no drift shirt clichés, nothing that needs explaining. I started it with my own money and I still run it myself. The clothes are just how people show they’re part of it, and the SATTIRE events are where they turn up in person. Those stay on brand, every time.
People came for the cars, the meets and the look. Buying something was how they showed they were in. I’ve never had to sell to a cold audience, because there’s never been one.
A handful of builders I properly respect wear it, and that’s what makes everyone else want in. It grows because people talk about it.
Most repeat customers started as a chat at the stall. Once someone’s in, they’re back for the next drop and the next meet.
Side Events is the platform. Listings, tickets and booking, all on my code, and other organisers run their events on it as well as us. I’m director, so I build it, decide where it goes next and go after whatever it opens up. It started so Yokomuki Automotive and I could plan our own events. It puts on its own shows too, and those are for everyone: classics, vintage, modified, whatever you turn up in. They don’t have to fit the SATTIRE look, so they bring in a wider crowd without watering SATTIRE down.
I’m a design engineer on aircraft structure. Tolerances, process and proof. I run everything else the same way.
Side Events is my code, start to finish. If a partnership needs a site or a booking system, I build it myself.
Nobody paid me to build SATTIRE or Side Events. That’s why neither of them feels like a client job.
Nobody follows a product
People follow people, and they follow a build. The filming and photography are how the audience got here in the first place. A car you can watch come together week by week beats a finished car shot nicely once.
The Hearse
I bought a funeral hearse and turned it into a show car, filming every step as a series. People got as invested in the story as the car, and it’s done more for SATTIRE than anything else I’ve made.
Nobody else was doing it. Underneath it’s a Ford Falcon, so I got the 4-litre Barra and a 5x114.3 bolt pattern to build around the split Japanese wheels I wanted.
Product deals with BC Racing, Meguiar’s and Nilfisk, paid back in content and space on the livery. Plus a spot at Gravity 2025.
The whole stall packs into the back, so the show car doubles as the van. No second vehicle to hire. Turbo’s next.
Stories for other people’s builds
Sometimes a brand just needs its own story told properly. I shoot it, grade it and cut it myself, planned around what their people actually care about.
Three shoots: a VW T6, a 911 GT2 RS and their truck fleet. Each one cut into a month of posts.
See the shoot →A product, a car, a venue or a launch. If there’s a reason people should care about it, it’s worth filming.
Get in touchHow brands get involved
The content’s the easy bit. The people watching it took years.
Anyone can buy a camera. What you get with me is an audience that trusts me, shows you can stand in the middle of, and someone who can tell your story without it feeling like an ad. You can come in through SATTIRE, through Side Events, or both. Here’s how it usually works.
Your brand, on my pages
Every clip here went out on @actuallynath or SATTIRE, both grown without paying for a single follower. Tap one to see why it worked.
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See the numbers Followers, reach, engagement
Three channels, two jobs
My page and the SATTIRE page do different things. Flick between them.
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When it needs to go further
The community does the work first. When something needs to reach past the people already following, I run Meta ads on Facebook and Instagram and I make the ads myself. That’s usually the difference between an ad that sells and one that just spends.
Most ads fall over because nobody wants to watch them. I make them worth watching first and set the audience second.
Meta ads for Side Events tickets and password-gated SATTIRE drops. My own money, so I measure it on sales.
Small tests first, more money behind whatever’s working, and the rest gets switched off. No retainer quietly burning through your budget.
Straight answers
What am I actually getting if we work together?
Access, mostly. To an audience I built myself that still talks back, to the meets where those people turn up in person, and to someone who can tell your story without it feeling like an ad. The content is just how that gets delivered.
What kind of brands does this work for?
Brands that want to be part of car culture instead of just advertising at it. Product brands, workshops, tools, aftermarket parts, drinks, clothing, insurance and event sponsors. I’ve worked with BC Racing, Meguiar’s, Nilfisk, R-Tech Welding, Mad Dogg Kustoms, Brentacre and Camo Snus. SATTIRE suits brands that fit the modified scene. Side shows are for everyone, classics and vintage included, so there’s room for brands that wouldn’t sit right on SATTIRE.
Can you just make content for us, without all the community side?
Yes. The Mad Dogg Kustoms shoots were exactly that, with the photos, film and edit all done by me. I’d just say the content works for the same reason the community does, so the two usually go better together.
Do I need a following of my own for this to work?
No, that’s the point. Your product goes out on @actuallynath and @sattire_uk, both grown without paying for followers, in front of people who already trust whoever’s showing it to them. It works fine for brands with next to no following of their own.
Why you and not an agency or a regular creator?
An agency rents you attention it doesn’t own. A creator sells you a slot. I built the audience, the brand, the site and the events myself, with my own money, and I still run all of it. So a partnership can run across everything at once instead of being one post in a feed. I’m also a design engineer on aircraft structure by day, which is where the organised side of me comes from.
Where are you based, and how far do you travel?
Hull, East Yorkshire, and I travel. Most of what I do is within about an hour and a half: Beverley, York, Leeds, Doncaster, Scunthorpe, Grimsby and Lincoln. I’ll go further across the UK when it’s worth the trip. The Mad Dogg Kustoms shoots were in Scunthorpe.
How do we get started?
Send me a rough idea: what you’re working on, who it’s for and roughly when. Email nath@actuallynath.com, message WhatsApp on +44 7496 529475, or use the enquiry form. If it’s a fit I’ll tell you how I’d go about it. If it isn’t, I’ll tell you that too.